Operating Platform

Run your tennis and padel club as one system.

Bookings, members, courts, coaches, groups, visits, payments and analytics — all connected through a single operating model of the club.

OperationsMembersBookingsPaymentsAnalytics
How it works

For tennis and padel clubs. From day-to-day operations to managing the club’s growth.

01 · Jobs to be Done

The club needs a unified operating system.

Day-to-day work is often spread across Excel, CRM, calendars, messengers, booking systems and payments. The same operation requires several actions, and the management picture only forms after the fact.

01

Fill the courts

Quickly find available time, manage utilisation, reschedules, cancellations and repeat bookings.

02

Know your members

See visit history, preferences, coaches, groups, payments and the relationship with the club in one place.

03

Manage coaches and groups

Connect coaches, sessions, participants, courts, schedule and actual use of resources.

04

Get paid without chaos

Connect the commercial operation with the booking, the participants, the payment and the member’s history.

05

Understand what is happening in the business

See court utilisation, member activity, coach performance and financial indicators.

06

Grow systematically

Use accumulated data to move from manual management to pricing, marketing and customer-experience optimisation.

Fragmented operating model
  • —Excel and spreadsheets
  • —Generic CRM without club specifics
  • —Separate booking tool
  • —Payments disconnected from operations
  • —Data requires manual reconciliation
  • —Analytics arrives with delay
Unified operating model
  • —People → booking → activity
  • —Courts and resources connected to schedule
  • —Visit is part of the member’s history
  • —Payment connected to the commercial operation
  • —All events share one data model
  • —Analytics built on top of real operations
02 · Unified club model

Everything that happens in the club becomes part of one system.

The platform links operational events into a single chain. A booking is no longer a separate calendar entry — it becomes part of the history of a person, a resource, a service and a financial operation.

01
People
Members, guests, coaches, groups
02
Booking
Time, court, resource, participants
03
Activity
Play, training, group, tournament
04
Visit
Actual use of a resource
05
Payment
Commercial operation and history
06
Analytics
Metrics and patterns
07
Actions
Management, marketing, optimisation

The operating truth of the club

The goal of the platform is to become the system in which all key operational data converges: every person, every court and resource, every service, every activity, every visit, every payment and every business indicator.

This allows the club not just to store information, but to use one coherent model for daily operations and further analytics.

Why this matters

When data is connected, managers no longer have to reconstruct the client or business history by hand. The system already knows the context of the operation.

1
operating model
∞
connected events
1
source of truth
24/7
access to data
OperateRun the daily work of the club
UnderstandUnderstand utilisation, members and the business
OptimizeOptimise pricing, demand and marketing
AutomateAutomate decisions and actions
03 · Platform capabilities

Everything the club needs for daily work — in the standard platform.

The base version focuses on the operating work of the club. Advanced analytics and intelligence layers are developed on top of that foundation.

01

Bookings

Individual and group bookings, recurring sessions, reschedules, cancellations and availability management.

02

People and members

Member and guest profiles, interaction history, relationships between participants and data management.

03

Coaches and groups

Coaches, assignments, group sessions, participants and joint availability of coach and court.

04

Courts and resources

Club spaces, courts, resources and their availability in a single model.

05

Payments

Payments and commercial operations linked to bookings, sessions and member history.

06

Notifications

Operational notifications and communication around sessions, changes and club actions.

07

Analytics

Resource utilisation, member and coach activity and core business indicators.

08

Club platform

A single environment for staff operations and further development of the digital customer experience.

Standard platform
40,000 ₽/ month

The base functional contour of the club. The exact composition may be refined as the rollout progresses.

The goal is to give the club a unified operating foundation, not to overload it with features it does not yet need.

Included in the standard package

  • ✓Bookings and schedule
  • ✓Members and guests
  • ✓Groups and coaches
  • ✓Courts and resources
  • ✓Visits and history
  • ✓Payments and commercial operations
  • ✓Notifications
  • ✓Base analytics
  • ✓Platform customer contour
04 · Platform development

First, organise operations. Then make the club measurable. Then make it smarter.

Product development is staged: first the operating foundation, then analytics and scaling, then optimisation and intelligence scenarios.

15 October

Bookings

The core schedule and booking contour, including the required user scenarios.

15 November

Operations and payment contour

Payments, terminals, cash-desk integrations and the agreed functional scope of the specification.

15 December

Mobile application

The customer mobile contour for access to the club, the schedule and core user scenarios.

Advanced layer

Advanced analyticsDeeper management view of the business
Pricing optimisationWorking with demand, utilisation and elasticity
MarketingAutomation of segmentation and communications
AI layerRecommendations and action automation based on club data
First we make the club operationally organised. Then measurable. Then intelligent.The logic of platform development
05 · Implementation

From operations to managing growth.

When operational data is connected, the club can make decisions based on facts, not on separate spreadsheets and intuition.

01

Introduction

We study current processes, the club’s structure and the systems in use.

02

Configuration

We configure the club, spaces, courts, coaches, services and operating rules.

03

Migration

We help migrate the necessary data from the existing operating contour.

04

Launch and evolution

We launch real scenarios and evolve the system together with the club.

First-clubs program

The first clubs may receive a free trial period. This allows the platform to be used in a real operating environment, gather feedback from staff and members, and shape the best version of the product together.

Participation involves real use of the product and structured feedback on processes, interface and development priorities.

Advanced services

Advanced analytics, AI tools, pricing optimisation, demand-elasticity management and marketing automation are offered as a separate advanced layer and can be connected as the club becomes ready.

Next step

Hold a short working session to define the current operating model of the club and agree on the pilot scenario.

Start from the real work of the club.

Don’t change everything at once. Connect the core processes, see the effect in daily operations and evolve the platform together with the club.

Racket Club Platform